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It's a busy time, autumn, and a time for gathering. Nature has finished its exhibitionistic season, and now drops all modesty to reveal its hidden structures. We have gathered an eclectic mix for you: a piece about a multi-faceted, budget-constrained design challenge, a little boasting about our recent design awards, and an informative piece about choices in professional color printing, Our new, fall-themed e-cards are available on our website to help you keep in touch with friends and clients. Enjoy!
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Innovative design can produce successful and elegant materials while saving money. Brooklyn's Fifth Avenue Committee (FAC), a non-profit housing and community development organization, wanted a very special piece to kick off its 25th Anniversary Capital Campaign. Actually, they wanted two pieces-one documenting and celebrating their history, and one to support fundraising for their new Center for Community Development. Budget was a primary consideration.
To save on printing and production costs, Aaron Design created a two-sided accordion folded brochure. One side presents a timeline of the organization's work, with key events and photos. The other focuses on fundraising and the future. An added benefit-the timeline serves as a freestanding poster of the organization's history, which was given to neighborhood stores to post in their windows. It will also be given to over 500 guests at FAC's 25th anniversary gala.
According to Regan Grusy of the FAC, "Since the mailing of our new brochure, we have received over $100,000 in new contributions. We've shared the brochure with numerous individual donors and major funders. People keep asking who does our design work, and I'm delighted to tell them."
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Aaron Design, Inc. Wins Design Awards: Graphic Design USA made the awards for the American Institute of Graphic Arts mentor project brochure (described in the Winter 2003 issue of Communiqué) and for our 2002 promotional series.
We're on the Move: Aaron Design, Inc. will be moving into beautiful new office space in the Flatiron District. The space, at 7 West 20th Street, will give us breathing room for our expanding business, in the heart of the city's hottest design neighborhood.
Design for Change: Stephanie Aaron recently attended the biannual conference of the American Institute of Graphic Design in Vancouver, Canada. The conference focused on the extraordinary opportunities for design in the 21st century: how designers will play critical roles in the success of our rebounding economy, will function as agents of social change in a complex world and, will lead in the creation of sustainable solutions for a troubled planet.
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Do you get confused when designers discusses the technicalities of color printing This should help you be a more informed and active participant in color printing decisions.
How many inks? The color of the paper doesn't count. Black and red ink on yellow paper is two-color printing. Black is a color. Printing presses can generally accommodate up to six colors.
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Spot or process? There are two methods of color printing: spot color and four-color process.
Spot color: In spot color the inks used are the actual colors you see. If you are printing the image below as spot colors, it will be three ink colors, red, black and yellow.
You can create the appearance of more colors using tints. These apply the color to only a small percentage of the colored area, using tiny dots in a regular pattern.
Since printing inks are transparent they can be combined to create other colors.
Spot colors are usually specified using the Pantone Matching System (PMS), which designates colors by numbers. Designers and clients can choose color from a swatch book and printers can recreate the color using a pre-defined formula.
Spot color is best for printing jobs where there are less than four colors or the accuracy of the color is important. Corporate logos are usually printed as spot color, as is small type or very thin lines.
Process Color: Process color is always made up of the same four colors: Cyan, Magenta, Yellow, and Black. Mixing dots of these four colors in different ratios allows you to create virtually all colors. Color photographs can only be printed using process color. Metallic or fluorescent colors cannot be reproduced using process colors, but must be run as an additional spot. Spot and process can be printed together on the same press so you can have one or more spot colors plus the four process colors.
Questions? Comments?
If you have a topic you'd like to see covered in a future issue of Communiqué or have a questions on this topic e-mail us at info@aarondesigninc.com.
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Aaron Design, Inc. creates innovative visual marketing solutions that capture the spirit of your company or the passions of your organization. We craft extraordinary designs for print, exhibits and electronic media, including:
 Striking brand identities |
| Sophisticated marketing and corporate communications |
| Impressive and intelligent publications |
| Eye-catching, accessible websites |
| Inventive event and promotional materials |
Our award-winning team helps demanding corporate clients and non-profit organizations meet business goals. We'd love to help you meet yours. Contact us by e-mail info@aarondesigninc.com or call us at
212 414-1522.
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